Tesla entered the electric vehicle game early. We all know to be successful in a certain business you need to bring something new to the table. The car industry has always been known for petrol and diesel engines and has shied away from the use of electricity in its cars (probably down to big oil wanting to make more cash). Tesla built its brand solely for the electric car market, I mean even the company name is named after Nikola Tesla, one of the most famous electrical innovators out there.
Tesla has the best batteries and intends to sell them to competitors to ensure stability for the long run. Elon invested an unholy amount of money in Gigafactory's to produce batteries, he is way ahead of the curve on the battery game. I imagine the plan with Tesla is to still be necessary even if Ford or GM retake the car-making crown. Producing highly efficient batteries is still going to be necessary indefinitely.
Tesla injects fun into its products. They have spent thousands maybe millions developing interesting functions within the cars software, two of the most notable additions is the fireplace (get you in the mood) function, the other is the dancing function, which makes the doors move and produces a little jingle :).
The specs are mind-boggling and this is very good for an automotive brand as most conversations in the car world involve the spec. Electricity moves fast - when you press a switch the light instantly turns on, its the same with a Tesla, it absolutely shifts. The 0-60 times do not make any sense at all, an unassuming plain looking car can do 0-60 in under 3 seconds, something most supercars struggle to do.
Tesla does not have to advertise to sell their cars. As proven by all of the reasons above it is not necessary for Tesla to spend much money on advertising. Owning a Tesla is a lot like owning a Rolex, it is a big flex these days people want to show everyone that they own a Tesla.
Elon's space race boosts Tesla's notoriety. Elon is well known for a lot of different things; Paypal, The BORING company, Tesla and most notably SPACEX. Owning a company that has makes space rockets is bound to create some news around the other businesses it is associated with.
And that is why Tesla is worth more than Ford and GM put together
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